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Journal of Language and Social Psychology, Vol. 24, No. 4, 412-420 (2005)
DOI: 10.1177/0261927X05281428

Issue Involvement and Low- Versus High-Power Style as Related to Attitude Change in Sex-Role Egalitarianism

Abraham P. Buunk

University of Groningen

Hart Blanton

Texas A&M University

Mieke K. Schuurman

Pennsylvania State University

Frans W. Siero

University of Groningen

In a pretest-posttest design, subscribers to women’s magazines were mailed a high- versus low-power message arguing a radical feminist view. Uninvolved women changed their opinions more after the high-power-style message, and involved women more after the low-power-style message.

Key Words: attitude change • sex roles • involvement • low- versus high-power style • persuasion


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