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Journal of Language and Social Psychology, Vol. 25, No. 1, 7-24 (2006)
DOI: 10.1177/0261927X05284473

Old Eyes Take a New Look at Bradac's Favorite Variables

John Waite Bowers

University of Colorado, Boulder

A reexamination and reevaluation of an earlier theory proposed by Bradac, Bowers, and Courtright contributes to Bradac's reputation and development as a researcher and theorist. The reexamination suggests that a paradigm different from the strictly scientific one applied in the earlier work may lead to additional insights.

Key Words: communication • pragmatics • persuasion • language • intensity • immediacy • diversity


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