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Additional Thoughts on Conversational and Motivational Sources of the Dilution Effect

Tilburg University, Netherlands

In a recent article, Igou and Bless (2005) presented evidence that the "dilution effect" (e.g., Nisbett, Zukier, & Lemley, 1981) is based on adherence to a conversational rule (maxim of relation; Grice, 1975). Kemmelmeier (2007) challenges this conclusion, arguing instead for a motivational explanation for the dilution effect. This response addresses Kemmelmeier's critique of Igou and Bless's research and illustrates limitations to his motivational approach.

Key Words: dilution effect • logic of conversation • processing motivation

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This article has been cited by other articles:

				E. R. Igou and H. Bless Conversational Expectations as a Basis for Order Effects in Persuasion Journal of Language and Social Psychology, September 1, 2007; 26(3): 260 - 273. [Abstract] [PDF]

				M. Kemmelmeier Is Diagnostic Evidence on the Dilution Effect Weakened When Nondiagnostic Objections Are Added? A Response to Igou (2007) Journal of Language and Social Psychology, March 1, 2007; 26(1): 69 - 74. [Abstract] [PDF]