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Journal of Language and Social Psychology, Vol. 27, No. 1, 86-93 (2008)
DOI: 10.1177/0261927X07309513
© 2008 SAGE Publications

An Investigation of Diachronic Change in Communication Accommodation

Kevin Heffernan

University of Toronto, Ontario, Canada, kevin.heffernan{at}utoronto.ca

This article examines Japanese adaptations of American movie titles over the past 60 years. The results show a continuous increase in the use of loanwords, nonce (i.e., one-interaction only) borrowings, and transliterations from one decade to the next. The results are interpreted as increased accommodation to English.

Key Words: communication accommodation theory • loanword adaptation • diachronic change • Japanese


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